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SanDisk, a dominant player in the tech storage industry for over three decades, recently collaborated with the Red Chillies movie Darlings to create a product marketing campaign that created a buzz that was hard to miss. We seamlessly blended the mass popularity and stardom of actress Alia Bhatt along with the rising popularity of OOT platforms to create an end user education campaign for Sandisk Ultra Dual Drive Go USB Type C.

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